2023 Shutterfly Holiday Catalog

In my final year of producing the Shutterfly catalog the company was welcoming in new C suite executives including CEO and CMO leads. This shift in leadership would come in the time of production of the photography shoot of the catalog. Our leadership’s influence and visions were ever developing tasks that were mandatory to be reflected in the in progress work. To achieve this goal I met daily with new leadership for creative feedback and coordination of new aesthetic aspirations, new marketing objectives and the in progress creative assets. This challenge pushed me to repetitively pivot in real time and take creative problem solving to new levels. Working daily with our leadership team gave me the opportunity to show adaptability and the ability to meet dynamic goals. This was the most challenging and most rewarding creative production project of my career with the catalog grossing 35 million dollars in revenue. The highest revenue of a Shutterfly holiday catalog.