External Marketing Partnerships
Along with our internal team, Shutterfly’s marketing strategy often included working with external partners creating a new avenue for revenue. As the in house creative producer I worked closely with several of these external teams. External project partnerships included, Mari Kondo, Kris Jenner and Warner Brother’s Ted Lasso team. During these external partnerships I helped facilitate merchandise coordination of external shoots, helped with usage rights of external partner assets as well as non disclosure agreements and final asset management.