In over a decade of freelance creative work, Target was by far my biggest and most frequent client. Since 2011, I held several roles including photography assistant, second shooter, merchandise coordinator, assistant producer and producer. These experiences allowed me to truly know the end to end process of a creative campaign. Before COVID, I managed teams of up to 40 people coordinating everything from budgets, craft services to vendor assignments and final file asset with post production. These years of freelancing gave me the opportunity to work with a variety of project management and creative leads whose influence allowed me to hone my individual approach to creative production and photographic art direction.