Best Buy Black Friday Catalogs
Another main clients during my years of freelance work in the Twins Cities area was Best Buy, the leading national electronics retailer. Over the years I worked on several campaigns but always consistently helped craft the Black Friday ad’s. This was the largest seasonal campaign in their marketing planning. My focus of these project was heavily on vendor product coordinating. I worked closely with several electronic companies to ensure merchandise was properly handled and that NDAs for unreleased technology and assets were upheld. Some of these companies I worked closely with included Samsung, Sony and Disney’s merchandising teams. Each year the print add gained traction requiring the production of the creative project to grow. Along with this growth, I gained opportunities to play several roles at once. Simultaneously, I was assisting photographers on set helping coordinate post production needs, managing talent and wardrobe teams while maintaining merchandise workflows. These campaigns honed my multi tasking, multi deliverable skill set that I carry with me till this day.