Shutterfly is based in California and did not have Minnesota offices until I started in 2021. Along with a team of two photographers and a studio lead, I built the now thriving studio from its empty beginnings. This catalog was essential for the first purchases of propping, photographic equipment and set elements. I facilitated partnerships with local freelance stylist, photography assistants, talent agencies and set builders to establish the Shutterfly photo studio in the Minneapolis Twin Cities area. Process for catalog production was also non existence before this project. I developed an end to end process for organizing design layouts, photography day break scheduling and a file management system for post production. Additionally I established timelines and project key deliverable dates with direct mail operations team in order to meet our final to print date. This catalog printed to the volume of11 million copies and garnered 31 million dollars in revenue. A good start to the new process.